TGC x Bhav

A Fusion of Contemporary and Traditional Fashion

The Grooming Collection (TGC), legally known as Bhawna Malhotra, was established in January 2022 with a vision to offer fresh, innovative designs and a diverse range of styles to fashion-forward individuals. Based in Delhi, TGC is a fashion retailer specializing in women’s designer clothing at affordable prices, ensuring that customers can stay ahead of current fashion trends without compromising on quality or value. Understanding the uniqueness of personal style, TGC empowers individuals to express themselves through fashion while promoting a more sustainable lifestyle.

 

Committed to ethical fashion, TGC follows a zero-waste policy to reduce its carbon footprint, driving the brand towards a sustainable future. At the heart of our business model lies a customer-first approach, ensuring seamless shopping experiences through thoughtful design, efficient production, and widespread distribution via our extensive retail network.

 

In September 2023, we introduced Bhav, a brand that beautifully blends tradition with modernity, capturing the emotions that define life’s most cherished moments. Bhav, derived from the Hindi word for ‘emotion,’ embraces the essence of celebration, particularly in the context of Indian weddings. Rooted in cultural heritage, Indian festivities are rich in symbolic colors and attire—vibrant greens for mehendi, dazzling yellows for haldi, and glamorous, bedazzled ensembles for sangeet or cocktail nights. Bhav meticulously crafts Indo-western ensembles that resonate with these emotions, allowing individuals to celebrate their journey in outfits that fuse heritage with contemporary elegance.

 

Together, TGC and Bhav complement each other—TGC as our modern, Western-wear brand, and Bhav as our fusion of ethnic and contemporary styles. Whether it's chic everyday fashion or statement pieces for grand celebrations, our collaboration ensures that every individual finds an outfit that speaks to their personality, emotions, and sense of style. With a shared commitment to quality, innovation, and sustainability, TGC x Bhav is more than just fashion—it’s a celebration of self-expression, culture, and emotions.